Catching Up with Djibril at Senegal’s Premier Retail Shop

The last time we meet up with Djibril Pouye he was selling various electronic devices in his shop. Now, in addition to selling iPads, laptops, and cellphones, Djibril has added chic perfumes to his stock for resale! Djibril’s high-end products allows him to differentiate himself from stiff competition. Even though he sells fancy products, Djibril still only earns about $9.66 per day. While he isn’t earning much money, Djibril can still afford to continue paying for his brother’s schooling. Check out what Sam Gant, one of our Client Relationship Interns in Senegal, had to say about meeting up with Djibril recently:

Dear Lenders,

My name is Sam Gant and I’m currently one of the Client Relationship Managers working here in Dakar, Senegal. Today I got to meet with Djiby, an extremely enterprising young man who took time out of his hectic workday in Dakar’s bustling Alize market to meet with me at his home in Parcelles. Djiby has recently expanded the products of his mobile business to include different perfumes, such as Lacoste, Black XS, and Allure, which e buys in bulk at Sandaga market for 1000 CFA per bottle and sells to his customers for a 50% markup. Often clients will request specific products that he will find for them, but following his partnership with Zidisha Djiby is able to do more business by having a wider range of stock on hand.

Djiby lives on thin margins, paying an average of 3000 CFA per day on food and transport, in addition to the 25,000 per month he pays for housing– meanwhile, he earns 5000 CFA on the average day. He is very committed to his family, and turns over part of his money to them to help his brother continue his education. He thanks you for your patience and confidence in him, and hopes to apply for another loan once he has repaid this one. 

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