Look Good to Feel Good

Here is a great update from Traci in Kenya!

Traci and Judy


December 19, 2012


Hello, my name is Traci Yoshiyama, Zidisha’s Kenya Client Relationship Manager. I am currently visiting Zidisha borrowers in and around Nairobi.

Look good to feel good, a universal approach to life amongst women everywhere in the world, Kenya being no different. Salons and boutiques ubiquitously line the streets of every town, big or small. Heaps of secondhand clothing can be found on the busy downtown sidewalks of Nairobi, women picking through the piles to find that special piece to add to their wardrobe. And formal dress is not only set aside for Sunday’s best, but every day men and women, the rich and poor, can be seen sporting the latest fashion trends. With clothes being an easy, affordable, and high-demand commodity, many women, including Zidisha borrower Judy Mburu, decide to venture into the clothing business. 

After leaving her job with EPZ, Judy began her new career as a hawker, selling shoes around the town of Githunguri. Proving to be a success, she soon earned enough money to rent a space constructed out of iron sheets along the side of the main road, neighboring produce stands and similar boutiques (see profile picture). Progressing even further, Judy introduced secondhand clothes, called mitumba, to her stock. For two years her business grew, allowing Judy to put food on the table for her family (two young boys), pay rent, employ a woman to upkeep her home during her long 13-hour workdays, and chip in for a security guard to watch over the shops in the evening. 



Always looking to expand, Judy became a Zidisha member in November, receiving her loan shortly after. Thanks to Judy’s astute business skills and the help of Zidisha, she no longer has an iron sheet shop, but now rents a permanent room. Furthermore, with her Zidisha loan, Judy was able to become an M-PESA agent, dedicating half of her shop to M-PESA matters. A similar approach to strategically placing knick-knacks along checkout counters, Judy’s M-PESA customers will inevitably browse her clothing shop. No longer selling mitumba, due to an increase in import taxes, she now offers new clothes for all ages. Obviously not a one trick pony, Judy also sells popcorn outside her shop, though due to the day’s downpour, her machine could not be set up. Wanting to pay back her loan earlier than expected, Judy would like to use her second loan to buy more clothes and add hair accessories. She would also like to move to a larger space, preferably back to the main road, which draws a lot of foot traffic. 

After only two years, it is hard to imagine that this all started with a portable shoe business. But after meeting Judy and witnessing her conviction to succeed, it all makes perfect sense. Being in Githunguri often, I look forward to greeting Judy at her future shop along the main road. Asante sana Judy, kwa tembelea mzuri! 

View more pictures of my visit with Judy at www.talkingstory.posterous.com/pages/snapshots 

Leave a Reply

Please log in using one of these methods to post your comment:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s